When setting up your webshop you will have to think about your categories and subcategories. A good navigation is the foundation for good results in the search engine rankings. When you choose the names for your categories wisely you will create a good URL structure. For example, you would not want to include the same keyword twice in your URL and you would only want to use keywords that people use to search for your products.
Which search terms have search volume can be viewed with the Google Keyword Planner. This allows you to do a keyword survey. Based on this research, you can also outsource these studies to an agency like OOSEOO.
AmaSEO Category Optimized Text
After the navigation has been carefully established and the correct search term has been chosen, it is important to optimize the page for this term. By properly optimizing a text for a single search term, it becomes clearer to search engines what the content of the page is and for which search term the page should rank.
AmaSEO Category an SEO-friendly text
An optimized text consists of a few factors. In order to have enough content for search engines, it is important to write a text consisting of at least 300 search terms and which focuses on the main search term for the page, many already the category name chosen with the utmost care.
So note that there is always a focus on one particular search term, so that search engines can better understand what the content of the page is. If you use too many different terms and/or too few words, your text does not have enough content to achieve good organic positions in search engines.
AmaSEO Category other aspects
Besides the right category title, a good meta description and a text, there are other aspects that play a part in the optimization of a page. For example, it is not wise to show tags on the category page (then too many different terms are added, which causes the focus to lose).
